Meet Alpha's Leadership Team

Sally joined the Alpha team in 2025, having worked in both supported and general needs housing for 35 years. Prior to joining Alpha, she most recently worked for national housing association Home Group. Sally is passionate about supporting both residents and colleagues to live their best lives. She is an experienced culture ambassador, support planning expert and safeguarding lead.

Sally will lead Alpha through its next phase of development and growth, focusing on delivering excellent quality housing and support services for older people across Northern England, working with delivery partners and local authorities, supported by the excellent team in Alpha.

Outside work, Sally lives in the Yorkshire countryside with her husband, three cats and a dog, and enjoys cooking, spending time with friends and family, helping out in her village as well as travelling abroad. 

Jess joined Alpha as a Management Accountant and has grown into a senior finance leadership role, reflecting a journey of development and passion for the organisation. This is her first role within the housing sector, and she has loved becoming part of a team that makes such a meaningful difference. Jess has helped lead the transformation of finance from a traditional gatekeeping function into a collaborative, insightful and strategic partner that drives Alpha’s vision and long-term goals. Central to this has been unlocking the power of data and reporting to inform decision-making, strengthen performance and embed financial insight across the organisation.

Jess is also Alpha's Company Secretary.

With almost 30 years of experience in the supported housing sector, Sarah is committed to delivering high‑quality, person‑centred services that enable older people to live independently, safely, and with dignity. Sarah's career spans Retirement Living, Extra Care, Learning Disability, and Homelessness services, always with a focus on improving lives and strengthening communities.

Sarah brings strong operational leadership and a collaborative, values‑driven approach to managing teams and services. Sarah has extensive experience building new teams, integrating staff across organisations, and creating positive cultures where colleagues feel supported, empowered, and motivated to deliver exceptional resident experiences.

As Director of Operations at Alpha Living, Sarah is dedicated to ensuring our services continue to reflect our core values, putting residents at the heart of everything we do, fostering independence, and creating vibrant, supportive communities where people can thrive. Sarah is Alpha's senior lead person accountable for Alpha's complaint handling. 

Danny has worked in the social housing sector since 2008, building a wealth of experience across both Housing Management and Property Services. Beginning his career as a Housing Officer, he spent several years working with residents on all tenancy matters, specialising in multi-agency anti-social behaviour cases before progressing into property maintenance as a Maintenance Surveyor, later specialising in Compliance, having qualified as a Fire Risk Assessor.

Danny joined Alpha in 2020, initially overseeing all areas of property compliance, before progressing into his current role as Head of Property, where he is responsible for all aspects of property management.
His experience across both Housing and Property Services gives him a well-rounded perspective and a genuine understanding of the challenges, responsibilities and opportunities involved in providing safe, high-quality homes. At the heart of his approach is a simple belief: everyone deserves to feel safe, independent and happy in the place they call home.

In Danny's words "I found my way into social housing almost by accident but quickly fell in love with the sector and haven't looked back since. Having the opportunity to make a real difference to people's lives is incredibly rewarding, and it's what continues to motivate me every day.

I've always believed in taking ownership, doing the right thing and making sure that what we do genuinely benefits the people we support.
One of the best things about working at Alpha is the residents themselves. Everyone has their own story, personality and life experiences, and it's a privilege to get to know them. Quite simply, they're some of the loveliest people you could hope to meet."

When he's not looking after Alpha's properties, Danny enjoys keeping active, whether that's in the gym, running, swimming or playing just about any racquet sport. Although, despite his busy schedule, it's his Scottish Terrier who really calls the shots at home!

Rachael joined Alpha in 2023 as a Management Accountant, following a move to the Wirral, and has since progressed into the role of Head of Finance.

Rachael is passionate about developing a high-performing finance team, driving continuous improvement and supporting positive change across the organisation. She has a particular interest in improving financial reporting, making financial information more accessible and providing meaningful insight to support better decision-making.

She enjoys working collaboratively with colleagues across Alpha, challenging existing ways of working and identifying opportunities to improve processes and strengthen financial performance.

Rachael is committed to building a supportive, forward thinking finance function that adds value across the organisation and contributes to Alpha’s continued development and growth.

Outside of work, Rachael enjoys keeping active, spending time with friends and family, and creating memories with her partner and young daughter.