• Sally Headshot 4
    Chief Executive

    SALLY PARSONS

    Sally has joined the Alpha team in 2025, having worked in both supported and general needs housing for 35 years.  Prior to joining Alpha, she most recently worked for national housing association Home Group. Sally is passionate about supporting both residents and colleagues to live their best lives.  She is an experienced culture ambassador, support planning expert and safeguarding lead.

    Sally will lead Alpha through its next phase of development and growth, focusing on delivering excellent quality housing and support services for older people across Northern England, working with delivery partners and local authorities, supported by the excellent team in Alpha.

    Outside work, Sally lives in the Yorkshire countryside with her husband, three cats and a dog, and enjoys cooking, spending time with friends and family, helping out in her village as well as travelling abroad. 

  • Jess Williams
    Associate Director of Finance

    JESS WILLIAMS

    Jess joined Alpha as a Management Accountant and has grown into a senior finance leadership role, reflecting a journey of development and passion for the organisation. This is her first role within the housing sector, and she has loved becoming part of a team that makes such a meaningful difference. Jess has helped lead the transformation of finance from a traditional gatekeeping function into a collaborative, insightful and strategic partner that drives Alpha’s vision and long-term goals. Central to this has been unlocking the power of data and reporting to inform decision-making, strengthen performance and embed financial insight across the organisation.

    Jess is also Alpha's Company Secretary.

  • Sarah
    Director of Operations

    SARAH HOUGHTON-GRIMSHAW

    With almost 30 years of experience in the supported housing sector, Sarah is committed to delivering high‑quality, person‑centred services that enable older people to live independently, safely, and with dignity. Sarah's career spans Retirement Living, Extra Care, Learning Disability, and Homelessness services, always with a focus on improving lives and strengthening communities.

    Sarah brings strong operational leadership and a collaborative, values‑driven approach to managing teams and services. Sarah has extensive experience building new teams, integrating staff across organisations, and creating positive cultures where colleagues feel supported, empowered, and motivated to deliver exceptional resident experiences.

    As Director of Operations at Alpha Living, Sarah is dedicated to ensuring our services continue to reflect our core values, putting residents at the heart of everything we do, fostering independence, and creating vibrant, supportive communities where people can thrive.